Please note that discounts may be available under certain circumstances, such as the time of year. July and August have consistently been our busiest months for the past decade, with nearly every weekend booked solid from Friday through Sunday. To ensure the best chance of collaborating and working together, it’s advantageous to get your event date on our radar as early as possible, even if it’s years in advance.
All quotes are based on a single-day rate, which includes our standard event team and equipment. Additionally, event organizers have the opportunity to sell their own admission tickets for all participants. We encourage you to pre-register, recruit sponsors, or use other creative methods to help fund this unique experience. Based on our experience with previous activations, we recommend charging a minimum of $25 per rider, though this rate may increase if there’s considerable travel involved. Given the rarity of such an event, you might find that participants are willing to pay a premium, similar to the $50/day fee we charged at our indoor facility for using the same equipment. In our experience, most venues aim to cover at least half of the costs through admissions, contributing significantly to the overall funding of the event.
About The Experience
Ride The Airbag is an exciting, participation-based activation where both kids and adults have the thrilling opportunity to truly “ride like a pro.” In this safe and controlled environment, participants can experience the exhilaration of jumping their bikes onto our airbags without fear of getting hurt. This unique setup is not just about the thrill of the jump; it’s an educational and empowering experience. Under careful supervision, individuals learn how to safely launch their bicycle onto a secure, padded bike jump landing. It’s a rare chance for people of all ages to push their boundaries, learn new skills, and experience the joy of bike jumping in a setting where safety is paramount. Whether a beginner or an aspiring stunt cyclist, this activation offers a unique blend of fun, learning, and the unforgettable experience of taking that exhilarating leap in complete safety.
Social Media Buzz: In today’s digital age, the experience becomes more than just a unique opportunity; it’s a goldmine for social media content. Every jump, spin, and thrilling trick is a potential viral video or awe-inspiring photo. Attendees, armed with smartphones, become instant content creators, sharing their experience in real-time. The spectacle naturally lends itself to tons of brand-new social media content, as every moment can be share-worthy. This organic audience engagement is invaluable, spreading the excitement far beyond the physical boundaries of your event. Not to mention, the opportunity for live streams on social media platforms adds another layer of engagement… Event organizers can harness this by streaming the experience, capturing the live reactions of the participants, and showcasing the electrifying atmosphere in real-time. This not only amplifies the reach of your event but also invites online audiences to join in the excitement, creating a viral social buzz about your event that resonates across digital platforms.
Future Marketing Content: Beyond the immediate thrill, our experience provides fantastic promotional material for future marketing… Capturing these moments on camera results in eye-opening content that showcases how exciting and unique your event is. This footage becomes an invaluable asset, a testament to the exhilarating experience the event promises, ideal for generating anticipation and drawing larger crowds in subsequent years. It’s an investment that keeps on giving, ensuring that your event’s legacy continues to grow and attract new attendees long after the participants have taken their final bow.
Lasting Impact From Your Event: The impact on the participants resonates long after your event has concluded… Creating lasting memories and stories that are shared and cherished for years. This kind of experience doesn’t just end with the final jumps; it sparks conversations and enthusiastic raving among attendees, who often recall their favorite moments with a sense of wonder and excitement. The adrenaline-pumping opportunity, the breathtaking skills of the participants, and the overall electrifying atmosphere become topics of joyful recollection, keeping the spirit of your event alive all year long in the community.
Annual Encore: What’s more, the overwhelming response from the participants often includes a common request for the experience to return in subsequent years… This recurring request is a testament to the deep impression the opportunity leaves on its participants, signifying its role not just as a one-time opportunity but as a beloved tradition eagerly anticipated each year.
Current Pricing

About The Costs
Ride The Airbag, an engaging and interactive event where attendees can jump their bikes onto airbags, and ride hilarious “Mini Rocker” bikes, involves costs reflective of its quality and safety standards.
One of the primary factors in the cost is insurance. Due to the high-risk nature of bike jumping, even onto airbags, comprehensive insurance is crucial to protect participants, spectators, and organizers. Ensuring the safety of everyone involved in these thrilling activities requires substantial insurance coverage, a significant component of the overall expense.
Additionally, the setup costs are notable. The event requires the transport and setup of specialized equipment, including airbag(s), launch ramp(s), power generators, blowers, mini-bikes + course, professional audio system, and trailers which can be costly. The logistics of managing these elements, especially over considerable distances, contribute to the budget.
Furthermore, the need for professional oversight and management of the event remains. Expert staff are required to ensure the safety and smooth running of the experience, which also factors into the overall cost.
If budget is a concern, please reach out to our Founder/CEO, Dustin Grice to see what may be possible based on the date and time of year of your event.
Team Highlights:
- 30 Years of Experience
- Hassle-Free, Fully Insured
- Stunning New Social Media Content
- Professional Audio System Addon Available
- Merchandise Available with Memorable Gifts and Souvenirs
- Co-Branding Addon Opportunities Also Available to Help with Funding
About Our Founder: Dustin Grice

One day while growing up in Eden Prairie, Minnesota, 5th Grader Dustin Grice went to school and was surprised by a jaw-dropping Freestyle BMX assembly in the gymnasium. Within an hour, Dustin met his first professional athlete and received an autograph from Trevor Meyer, a 3-time X-Games Gold Medalist. Since that day, Dustin started riding his bike at home trying to be like his new idol, and soon found a new life-long passion that would follow him through high school, college, and working a ‘real world’ career. Today, more than 20 years later, Dustin is an instructor at Hennepin Technical College, has been on the cover of BMX Plus! Magazine, has opened Minneapolis’ very own indoor bike park offering lessons for kids, and has even performed in an action sports show you may have seen on TV called Nitro Circus. You may have seen Dustin performing each summer at the Minnesota State Fair, or even during the winter jumping his fat bike into the bone-chilling frozen water of the Polar Plunge, raising more than $40,000 donated to Special Olympics Athletes. Dustin’s love for riding bikes has brought him all around the world to places he learned about in school including Africa, Australia, Asia, Europe, and South America. You can watch Dustin online and his ‘Lil Pros Tour’ videos featuring the youngest talent in BMX with over 2 million views on YouTube. For the past 10 years, Dustin has even been performing together with his idol Trevor Meyer, completing a full circle which all goes back to that one memorable day in school… What is your passion?